About Our Founder - Matt Hale
With a career spanning over 20 years in the franchise world, Matt Hale has become a trusted advisor to emerging and established franchise brands alike. From co-founding The Joint Chiropractic to spearheading the growth of Modern Acupuncture, his leadership has helped shape two of the most disruptive health and wellness franchise systems in the U.S
Matt’s work has been recognized by INC 500, Entrepreneur Magazine, and Franchise Times, and he’s known for helping founders accelerate growth while building smart, scalable systems.
His superpower? Translating chaos into clarity -with a roadmap that empowers founders to grow with confidence, avoid costly missteps, and build brands that endure.
50+
Years of Experience
300
Area Representative (RD) Licences in 3 years
300
Area Representative (RD) Licences in 3 years
300
Area Representative (RD) Licences in 3 years
300
Area Representative (RD) Licences in 3 years
Meet the Team Behind Franchise Wisdom
50+ Years of Collective Franchise Experience - Built From the Inside Out
At Franchise Wisdom, we’re not just consultants - we’re builders, operators, founders, and franchise veterans who’ve been in your shoes and walked your path.
Led by Matt Hale, a nationally recognized franchise strategist and founding force behind concepts like The Joint Chiropractic and Modern Acupuncture, our team brings over five decades of hands-on experience launching, scaling, and supporting franchise brands across multiple industries.
We’ve taken brands from napkin sketches to national rollouts. We've sat at the table as founding partners, CEOs, franchisors, area developers, and investor-advisors - and now, we bring that same battle-tested playbook to your business.
What Drives Us
The principles that guide everything we do.
Partnership First
We work alongside you, not just for you. Your success is our success.
Results-Driven
Every strategy and system we build is designed with measurable outcomes in mind.
Innovation
We constantly evolve our methods based on what's working in the field.
Transparency
No hidden fees, no surprises. Clear communication at every step
